Yeva Madison
Entrepreneur, skincare formulator, and ed-tech founder dedicated to empowering the next generation through science-backed skincare and accessible education.
A Heritage of Care, A Vision for the Future
Yeva Madison grew up surrounded by stories of her great-grandmother's natural skincare remedies — handmade creams and botanical blends dating back to 1927 that were passed down through generations. What started as a family tradition became the foundation for a modern skincare revolution.
After studying biochemistry and business, Yeva set out to bridge the gap between traditional botanical wisdom and modern dermatological science. She spent years researching teen skin biology, working with dermatologists, and developing formulations that honor her family's heritage while meeting today's clinical standards.
In 2024, she launched yeva.care — a direct-to-consumer skincare brand purpose-built for teens. The line features AI-powered skin analysis technology that helps young people understand their unique skin needs and find the right products for their specific stage of development.
"Every teenager deserves to feel confident in their skin. Our products combine nearly a century of natural wisdom with cutting-edge science to make that possible."
Beyond skincare, Yeva is passionate about education and accessibility. She also founded Exams Academy, an ed-tech platform that democratizes access to professional certification preparation, helping aspiring finance professionals pass their CISI and other industry exams.
Founded by Yeva Madison
yeva.care
Skincare • Founded 2024
Science-backed skincare designed for the unique cycles of teen skin. Combining a family recipe from 1927 with modern dermatological research and AI-powered skin analysis.
Exams Academy
EdTech • Founded 2025
Professional certification preparation platform that helps aspiring finance professionals prepare for CISI, CFA, and other industry-recognized qualifications with interactive courses and practice exams.
What Drives Yeva
Heritage Meets Innovation
Honoring nearly a century of family wisdom while embracing the latest in dermatological science and AI technology.
Teen-First Approach
Every product and platform is built with young people at the center — their needs, their confidence, their futures.
Accessible Excellence
Making premium skincare and world-class education accessible to everyone, regardless of background or budget.
Connect with Yeva
For press inquiries, partnership opportunities, or to learn more about Yeva's ventures, get in touch directly.
Yeva Madison is the founder of yeva.care and Exams Academy. Learn more about our story or contact us.